Top Marketing Podcasts for the AI and GEO Era

The best marketing podcasts for the AI and GEO era are The Artificial Intelligence Show, Marketing Over Coffee, the MarTech Podcast, The Agile Brand, and Perpetual Traffic—each mapping to a different part of the visibility funnel from foundational AI literacy to tactical GEO execution. Together they help CMOs pivot from Share of Voice to Share of Model.

Key Takeaways

• GEO is a distinct discipline aimed at being the cited authority in AI answers, not just SEO adapted for AI.
• The Artificial Intelligence Show delivers foundational AI literacy for business leaders.
• Marketing Over Coffee covers the technical data science behind how LLMs process brand information.
• The MarTech Podcast maps the nonlinear, AI-driven buyer journey for consumer research.
• AI is delivering measurable productivity gains — ZoomInfo found marketing AI users report being ~44% more productive, saving roughly 11 hours per week. [5]
• The era is shifting from Share of Voice to Share of Model, rewarding authoritative, citeable information.

Last updated: June 6, 2026

Why are marketers shifting from SEO to GEO?

For decades, the marketing playbook was simple: rank on page one of Google or disappear. But the ground is shifting beneath our feet. Today, your customers are no longer just typing keywords into a search bar; they are having conversations with AI. Whether it is ChatGPT, Perplexity, or Gemini, these platforms are becoming the primary lens through which people discover brands. This shift has created a massive content gap. While most marketers are still obsessed with Search Engine Optimization (SEO), the true winners of 2025 and 2026 are focusing on Generative Engine Optimization (GEO). The behavior change is already measurable: G2 found that 51% of B2B software buyers now begin their research with an AI chatbot more often than Google, up from just 29% a year earlier [6].

This is not just 'SEO but for AI.' It is a completely different discipline where the goal is not a blue link, but being the cited authority in an AI-generated response. To navigate this transition, CMOs and digital strategists need a new set of mentors. They need voices that understand the technical-strategic crossover required to win 'Share of Model.' We have curated a list of the best marketing podcasts specifically for this new era, categorized by how they help you build visibility in an AI-driven world.

Which podcasts explain the AI landscape?

Before you can optimize for AI visibility, you must understand how these models think. The Artificial Intelligence Show from the Marketing AI Institute is the industry standard for this foundational knowledge. Hosted by Paul Roetzer and Mike Kaput, this podcast makes complex AI concepts approachable for business leaders. They cover the latest news and tools, but more importantly, they explore the broader impact of AI on marketing strategy. While many podcasts focus on using AI to write emails faster, Roetzer and Kaput look at the bigger picture: how AI changes the professional life of a marketer.

Another excellent resource for foundational strategy is The Agile Brand. As noted by Loomly, this show is essential for future-proofing your business. It helps leaders move away from rigid, multi-year plans and toward the flexible, data-driven approach required when AI models update their training data every few months. These shows help you move from being a passive observer to an active participant in the AI revolution, providing the literacy needed to discuss high-level technical shifts with your product and engineering teams.

Which podcasts teach GEO and AI visibility execution?

Once you understand the theory, you need to execute. This is where the 'Architects' come in. These are the experts focusing on how to actually get your brand cited by AI engines. Marketing Over Coffee is a staple in this category. Hosted by John J. Wall and Christopher S. Penn, it provides quick, 20-minute weekly updates that are perfect for busy professionals. Penn, in particular, often dives into the data science behind generative AI, explaining how tools like ChatGPT process information.

Understanding these patterns is exactly why prescriptive platforms like NetRanks are becoming essential; instead of just showing you that you are missing from a ChatGPT response, these tools reverse-engineer the 'why' and provide a roadmap to fix it. This level of insight is the difference between guessing and winning. The Artificially Intelligent Marketing Podcast also fits here, as it shifts the conversation from abstract theory to practical, hands-on advice. The productivity dividend is real: ZoomInfo's 2025 State of AI in Sales & Marketing survey found marketing AI users report being about 44% more productive and saving roughly 11 hours per week, while broader surveys cluster around 5 hours saved weekly [5]. That reclaimed time is exactly what you can reinvest into high-value visibility strategies like GEO.

Want to turn podcast insights into action? See your AI visibility roadmap with NetRanks.

Which podcasts help scale visibility and buyer research?

Visibility is only half the battle; the other half is understanding the modern buyer's journey. The MarTech Podcast, hosted by Benjamin Shapiro, is a masterclass in the intersection of marketing and technology. Recent episodes have focused on how AI and machine learning are transforming consumer research. In the AI era, the buyer's journey is no longer linear. A customer might ask Perplexity for a product recommendation, follow up with a question about pricing, and then ask for a comparison with a competitor.

Shapiro's guests explain how to use technology to personalize these moments and ensure your brand is the one the AI chooses to highlight. Additionally, Perpetual Traffic offers digital marketing predictions that look beyond the immediate horizon. While many shows are stuck in 2024, 'Perpetual Traffic' helps strategists look at 2025 and 2026, predicting how paid media and organic AI discovery will eventually merge. This is critical for CMOs who need to decide where to allocate budgets as traditional search traffic begins to decline in favor of answer engine interactions.

How do these podcasts compare for GEO goals?

To help you prioritize your listening, use the table above to map these shows to your specific goals. For foundational AI literacy, prioritize 'The Artificial Intelligence Show.' For quick technical updates, 'Marketing Over Coffee' is your best bet. Each of these shows addresses a different part of the visibility funnel, from initial awareness to tactical execution. By diversifying your intake, you can build a comprehensive strategy that ensures your brand isn't left behind as search behavior evolves.

In our work at NetRanks, we see that brands win citations by providing the clearest, most authoritative answers, which is exactly the mindset these shows reinforce.

How do you move from Share of Voice to Share of Model?

The transition from SEO to GEO represents one of the most significant shifts in the history of digital marketing. It is no longer enough to be visible on a search results page; you must be integral to the answers that AI models provide. This requires a fundamental shift in mindset. We are moving from 'Share of Voice', which was often about who could spend the most or write the most, to 'Share of Model,' which is about who provides the most authoritative, clear, and citeable information for AI training and retrieval.

The podcasts listed here offer the roadmap for this journey. They provide the insights needed to pivot from traditional marketing tactics to AI-native discovery. As you listen, focus on the 'why' behind the AI's choices. The brands that win in 2025 will be those that understand the mechanics of generative engines and proactively optimize their presence within them. Start by auditing your current AI visibility and use these expert voices to guide your path toward becoming a cited authority in the age of intelligence.

Audit your Share of Model with NetRanks.

Frequently Asked Questions

What are the best marketing podcasts for the AI and GEO era?

Top picks include The Artificial Intelligence Show for foundational literacy, Marketing Over Coffee for technical data science, the MarTech Podcast for consumer research, The Agile Brand for strategic adaptation, and Perpetual Traffic for traffic growth predictions.

What is the difference between SEO and GEO?

SEO aims to rank a blue link on a search page, while GEO aims to make your brand the cited authority inside an AI-generated answer. GEO is a different discipline, not just SEO for AI.

What is Share of Model?

Share of Model is the shift from Share of Voice toward being the most authoritative, clear, and citeable information for AI training and retrieval, so AI engines highlight your brand in their answers.

Which podcast is best for foundational AI literacy?

The Artificial Intelligence Show from the Marketing AI Institute, hosted by Paul Roetzer and Mike Kaput, is the recommended starting point for foundational AI literacy for business leaders.

Questions about your AI visibility? Contact us for a walkthrough.

Sources

1. Loomly: "Best Marketing Podcasts" - https://www.loomly.com/blog/best-marketing-podcasts
2. Marketing AI Institute: "The Artificial Intelligence Show" - https://www.marketingaiinstitute.com/podcast
3. MarTech Podcast: "Marketing + Technology = Business Growth" - https://martechpod.com/
4. Marketing Over Coffee: "Marketing Podcast" - https://www.marketingovercoffee.com/
5. ZoomInfo: "AI Survey: State of AI in Sales & Marketing 2025" - https://pipeline.zoominfo.com/sales/state-of-ai-sales-marketing-2025
6. G2 / PR Newswire: "Half of B2B Software Buyers Now Start Their Research With AI Chatbots" - https://www.prnewswire.com/news-releases/new-g2-research-half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-302742807.html