About NetRanks AI Visibility Platform and Team

Who We Are

NetRanks was born where marketplace analytics and high-scale engineering collide. Partnering deep experience in platform tech (Booking.com, eBay, Meta, Uber) with distributed search systems engineering, our team is united by one shared goal: making sure your brand shows up in the AI-generated answer. No matter where the question is asked.

Fusing Reha's marketplace analytics with the tech team's deep expertise in search engines and distributed systems engineering. Their goal: make every brand have access to their presence in generative search, no matter where the question is asked.

Years of search & advertising engineering: 0+
Years of marketing & growth experience: 0+
AI answers scanned in NetRanks: 0M+

Our Core Values

Innovation: We pioneer new ways to help brands thrive in the Generative Engine Optimization (GEO) era.
Data-Driven Insight: We make every decision based on data, tracking how AI models reference and shape brand visibility.
Empowerment: We give brands the tools, insights, and strategy they need to take control of their visibility in the AI era.

Our team

We've lived through every shift from search to social, from content to creators. Now, we're shaping the next one: AI discovery.

Reha Sönmez
Founder & CEO
Competitive physics medalist turned engineer and entrepreneur. 17 years turning messy data into reliable growth systems. Led work across Booking.com, eBay, and Securitas, after starting out in a fast moving enterprise software house. Build one of the largest advertising search engines on earth. Blends scientific clarity with practical product instinct. Now building the command center for AI Search Optimization, NetRanks.
Pieter Droogendijk
Senior Backend Engineer - Search
Backend heavyweight since the '90s and early Go contributor, Pieter helped architect and build the multi-tenant search and advertising engine powering Marktplaats, Kijiji and other eBay classifieds, serving hundreds of thousands of queries per second. He now brings deep search, relevance and adtech experience into NetRanks' AI search stack.
Chiara Graniero
Operations Manager
Systems strategist who shaped operating rhythms for Adevinta, Marktplaats, The Social Hub, and Dutch National Opera & Ballet. Creates the strategic clarity that anchors product, tech, and business teams. Blends AI-enabled optimisation with emotional intelligence and data-sharp precision.
Eliana Waldman
Client Success Management
Community strategist and partnerships leader, with a decade of experience building high-trust relationships. Led partner and sponsor portfolios with brands like Microsoft, Pinterest, Salesforce, and DHL Europe. Designed and scaled 100+ high-impact programs across tech and venture-backed environments. With a background in sociology and behavioral science, she translates complex signals into clear, actionable strategies. Now turning those insights into growth, guiding clients to success.
Üryan Sezgin Teke
Frontend Architect
Frontend architect and system designer with 15+ years of experience building scalable, data-intensive platforms across multiple industries. Focused on AI-native systems and developer tooling, he has designed flow-based execution models, LLM orchestration runtimes, and extension-driven architectures that redefine how applications are built and operated. At NetRanks, he focuses on shaping the future of AI-driven search and optimization experiences by bridging complex backend intelligence with intuitive, high-performance user interfaces.
Sylwester Gębczyk
Engineering Advisor
Seasoned software engineer with 15 years building and scaling data-driven platforms across finance, healthcare and search. Helped design and run the pay-per-click ads and search optimization stack behind one of the world's biggest classifieds platforms in Benelux, Germany and Canada, using experiments and content strategies that increased profit by about €1.5M, experience he now channels into NetRanks' search engine.
Roderick van Nievelt
Backend Engineer - Search
Backend engineer with a psychobiology background, focused on turning manual processes into automated, reliable systems. Combines founder experience at an early-stage tech company with backend roles in larger corporate environments, using that mix of startup pace and corporate-scale rigor to strengthen NetRanks' core services and internal tooling.
Ethem Cem Özkan
DevOps Engineer
DevOps and Cloud Engineer with over 15 years of experience designing, building, and operating scalable platforms across high traffic environments, including large webshops and high scale distributed systems. Specialised in multi cloud environments, he has led complex cloud migrations and implemented new cloud-native platforms, and now applies this expertise at NetRanks.
Ethem Cem Özkan's website
Alina Seredenkova
Founding Growth Partner
Sales growth partner specialist with 8+ years building and advising sales functions for startups and growing companies. Helped teams launch CRM systems, sharpen sales scripts, document commercial processes and coach sales reps into stronger performance. Brings practical business development experience and client-first energy into NetRanks, helping brands turn visibility into growth.
Tunay Gur
Technical Advisor
Ex-Google full-stack lead and gold-medal Olympiad coder. Made performance improvements for the Android operating system at Google, architected employee management platforms at Securitas, and co-founded Pendulum with Reha. Passionate about turning cloud complexity into lightning-fast user experiences.
Gizem Sahan
Performance Coach & Consultant
Performance coach and people strategist with a Business Engineering background, focused on decision quality, leadership clarity, and sustainable performance. She works with founders and high-capacity teams to turn ambition into stronger operating rhythms, sharper communication, and healthier execution. At NetRanks, Gizem brings a deep understanding of the company's ethos and supports the human systems behind fast, intelligent growth.
To be Revealed
Machine Learning Engineer
Machine Learning Engineer focused on building intelligent, scalable systems that turn complex data into reliable product intelligence. Brings hands-on experience in machine learning, data pipelines, model evaluation, and AI-powered automation. At NetRanks, they strengthen the platform's core AI capabilities, helping transform large volumes of search, brand, and model-response data into actionable visibility insights.
To be Revealed
Data Scientist
Multi-disciplinary data scientist with an MSc in industrial engineering and mathematical modelling, delivering pricing, risk and product analytics across banking, insurance, real estate and marketplaces at Cover Genius, Optimizely, REA Group, Macquarie and EY. Brings a repeatable, experiment-first approach, turning complex behavioral data into clear metrics for how brands show up in AI search.
To be Revealed
AI Product & Engineering Manager
Senior engineering leader with a track record of taking AI-powered products from zero to one and then scaling them across platforms. Has led teams building an AI-native document editor, desktop apps for Mac and Windows, a keyboard used by over 1 million people daily, and an ML-powered MarTech stack for advertising and lifecycle campaigns. Now bringing this AI-native product and growth experience into NetRanks.
To be Revealed
Partnerships & Marketing Lead