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our mission
Put Your Brand at the Center of AI Answers
NetRanks helps you stay visible, competitive, and unmissable in the Generative Engine Optimization (GEO) era. We track how AI models mention your brand across ChatGPT, Perplexity, and Gemini, and give you the insight and strategy to lead the conversation.
Who We Are
Built to Keep Brands Visible in the Age of AI Answers
NetRanks was born where marketplace analytics, high-scale engineering, and storytelling collide. Partnering deep experience in platform tech (Booking.com, eBay, Meta, Uber), Google-grade engineering, and agency storytelling, our team is united by one shared goal: making sure your brand shows up in the AI-generated answer. No matter where the question is asked.
Fusing Reha’s marketplace analytics (Booking, eBay), Cat’s narrative firepower from the world’s top agencies, and the tech team's Google-grade engineering. Their goal: make every brand have access to their presence in generative search, no matter where the question is asked.
40+ years in engineering,
45+ in marketing
Our Origin Story
When Reha discovered the search space is shifting into a new paradigm of AI, he started digging. In 2025, he began building what he saw was missing: a visibility tracker that shows where brands are and where they are fading in AI answers, and invited Cat in as part of the founding team to lead growth and narrative. Turning insights into strategies people can actually use. Together we started collecting the superstars we had already worked within search engine space, AI products and brand strategy, so the NetRanks Engine would be built by people who have done it before. NetRanks exists to answer one question: “If AI is writing the answers, how do we make sure it says your name?”
OUR expertise is rooted in:
Our Core Values
Innovation
We pioneer new ways to help brands thrive in the Generative Engine Optimization (GEO) era.
Data-Driven Insight
We make every decision based on data, tracking how AI models reference and shape brand visibility.
Empowerment
We give brands the tools, insights, and strategy they need to take control of their visibility in the AI era.
Meet our Founding Team
As a NetRanks Partner, you get access to the same engine that powers AI visibility for global brands now rebranded and customized for your clients.
Reha Sönmez
Founder & CEO
Competitive physics medalist turned engineer and entrepreneur. 17 years turning messy data into reliable growth systems. Led work across Booking.com, eBay, and Securitas, after starting out in a fast moving enterprise software house. Build one of the largest advertising search engines on earth. Blends scientific clarity with practical product instinct. Now building the command center for AI Search Optimization, NetRanks.
Reha Sönmez
Founder & CEO
Competitive physics medalist turned engineer and entrepreneur. 17 years turning messy data into reliable growth systems. Led work across Booking.com, eBay, and Securitas, after starting out in a fast moving enterprise software house. Build one of the largest advertising search engines on earth. Blends scientific clarity with practical product instinct. Now building the command center for AI Search Optimization, NetRanks.
Reha Sönmez
Founder & CEO
Competitive physics medalist turned engineer and entrepreneur. 17 years turning messy data into reliable growth systems. Led work across Booking.com, eBay, and Securitas, after starting out in a fast moving enterprise software house. Build one of the largest advertising search engines on earth. Blends scientific clarity with practical product instinct. Now building the command center for AI Search Optimization, NetRanks.
Cat Moraga-Scholte
Director of Brand Strategy & Growth
Award-winning strategist, who scaled multi-country campaigns at eBay, Adevinta Group, Marktplaats, and global agencies TBWA and Saatchi & Saatchi. With 21 years of experience across industries and departments, Cat translates data into double-digit lifts through narrative dominance. Brings the voice-of-the-user to every product launch.
Cat Moraga-Scholte
Director of Brand Strategy & Growth
Award-winning strategist, who scaled multi-country campaigns at eBay, Adevinta Group, Marktplaats, and global agencies TBWA and Saatchi & Saatchi. With 21 years of experience across industries and departments, Cat translates data into double-digit lifts through narrative dominance. Brings the voice-of-the-user to every product launch.
Cat Moraga-Scholte
Director of Brand Strategy & Growth
Award-winning strategist, who scaled multi-country campaigns at eBay, Adevinta Group, Marktplaats, and global agencies TBWA and Saatchi & Saatchi. With 21 years of experience across industries and departments, Cat translates data into double-digit lifts through narrative dominance. Brings the voice-of-the-user to every product launch.
Jonathan Tweneboah
Director of Engineering
Engineer-founder who turns data and algorithms into growth engines. Built and scaled advertising systems at Google, then led product and AI initiatives across early-stage startups before founding Light Reach. Blends financial acumen with deep technical execution to turn complex data into compounding business results.
Jonathan Tweneboah
Director of Engineering
Engineer-founder who turns data and algorithms into growth engines. Built and scaled advertising systems at Google, then led product and AI initiatives across early-stage startups before founding Light Reach. Blends financial acumen with deep technical execution to turn complex data into compounding business results.
Jonathan Tweneboah
Director of Engineering
Engineer-founder who turns data and algorithms into growth engines. Built and scaled advertising systems at Google, then led product and AI initiatives across early-stage startups before founding Light Reach. Blends financial acumen with deep technical execution to turn complex data into compounding business results.
Chiara Graniero
Operations & AI Enablement Lead
Systems strategist who shaped operating rhythms for Adevinta, Marktplaats, The Social Hub, and Dutch National Opera & Ballet. Creates the strategic clarity that anchors product, tech, and business teams. Blends AI-enabled optimisation with emotional intelligence and data-sharp precision.
Chiara Graniero
Operations & AI Enablement Lead
Systems strategist who shaped operating rhythms for Adevinta, Marktplaats, The Social Hub, and Dutch National Opera & Ballet. Creates the strategic clarity that anchors product, tech, and business teams. Blends AI-enabled optimisation with emotional intelligence and data-sharp precision.
Chiara Graniero
Operations & AI Enablement Lead
Systems strategist who shaped operating rhythms for Adevinta, Marktplaats, The Social Hub, and Dutch National Opera & Ballet. Creates the strategic clarity that anchors product, tech, and business teams. Blends AI-enabled optimisation with emotional intelligence and data-sharp precision.
Hayalsu Altinordu
Partnerships & Marketing Lead
With a strong focus on the intersection of music, technology, and media, Hayalsu develops innovative, brand-driven strategies aligned with emerging industry trends. She has worked across the spectrum from startups to global brands including Duolingo, Upwork, Apple, and Red Bull, as well as with leading media platforms and cultural organizations. By combining marketing expertise with operational leadership, she delivers results-oriented solutions for brands and creative partners.
Hayalsu Altinordu
Partnerships & Marketing Lead
With a strong focus on the intersection of music, technology, and media, Hayalsu develops innovative, brand-driven strategies aligned with emerging industry trends. She has worked across the spectrum from startups to global brands including Duolingo, Upwork, Apple, and Red Bull, as well as with leading media platforms and cultural organizations. By combining marketing expertise with operational leadership, she delivers results-oriented solutions for brands and creative partners.
Hayalsu Altinordu
Partnerships & Marketing Lead
With a strong focus on the intersection of music, technology, and media, Hayalsu develops innovative, brand-driven strategies aligned with emerging industry trends. She has worked across the spectrum from startups to global brands including Duolingo, Upwork, Apple, and Red Bull, as well as with leading media platforms and cultural organizations. By combining marketing expertise with operational leadership, she delivers results-oriented solutions for brands and creative partners.
Eliana Waldman
Client Success Management
Community strategist and partnerships leader, with a decade of experience building high-trust relationships. Led partner and sponsor portfolios with brands like Microsoft, Pinterest, Salesforce, and DHL Europe. Designed and scaled 100+ high-impact programs across tech and venture-backed environments. With a background in sociology and behavioral science, she translates complex signals into clear, actionable strategies. Now turning those insights into growth, guiding clients to success.
Eliana Waldman
Client Success Management
Community strategist and partnerships leader, with a decade of experience building high-trust relationships. Led partner and sponsor portfolios with brands like Microsoft, Pinterest, Salesforce, and DHL Europe. Designed and scaled 100+ high-impact programs across tech and venture-backed environments. With a background in sociology and behavioral science, she translates complex signals into clear, actionable strategies. Now turning those insights into growth, guiding clients to success.
Eliana Waldman
Client Success Management
Community strategist and partnerships leader, with a decade of experience building high-trust relationships. Led partner and sponsor portfolios with brands like Microsoft, Pinterest, Salesforce, and DHL Europe. Designed and scaled 100+ high-impact programs across tech and venture-backed environments. With a background in sociology and behavioral science, she translates complex signals into clear, actionable strategies. Now turning those insights into growth, guiding clients to success.
Maya Dahan
Content & Insight Ops
Trained in business economics and has experience coordinating large scale, multi stakeholder career events in the professional and education sectors. At NetRanks she focuses on bringing structure to how we capture and act on buyer needs, translating AI search signals and customer conversations into clear narratives and scalable steps. To help us focus, learn faster and grow revenue efficiently.
Maya Dahan
Content & Insight Ops
Trained in business economics and has experience coordinating large scale, multi stakeholder career events in the professional and education sectors. At NetRanks she focuses on bringing structure to how we capture and act on buyer needs, translating AI search signals and customer conversations into clear narratives and scalable steps. To help us focus, learn faster and grow revenue efficiently.
Maya Dahan
Content & Insight Ops
Trained in business economics and has experience coordinating large scale, multi stakeholder career events in the professional and education sectors. At NetRanks she focuses on bringing structure to how we capture and act on buyer needs, translating AI search signals and customer conversations into clear narratives and scalable steps. To help us focus, learn faster and grow revenue efficiently.
Pieter Droogendijk
Senior Backend Engineer - Search
Backend heavyweight since the ’90s and early Go contributor, Pieter helped architect and build the multi-tenant search and advertising engine powering Marktplaats, Kijiji and other eBay classifieds, serving hundreds of thousands of queries per second. He now brings deep search, relevance and adtech experience into NetRanks’ AI search stack.
Pieter Droogendijk
Senior Backend Engineer - Search
Backend heavyweight since the ’90s and early Go contributor, Pieter helped architect and build the multi-tenant search and advertising engine powering Marktplaats, Kijiji and other eBay classifieds, serving hundreds of thousands of queries per second. He now brings deep search, relevance and adtech experience into NetRanks’ AI search stack.
Pieter Droogendijk
Senior Backend Engineer - Search
Backend heavyweight since the ’90s and early Go contributor, Pieter helped architect and build the multi-tenant search and advertising engine powering Marktplaats, Kijiji and other eBay classifieds, serving hundreds of thousands of queries per second. He now brings deep search, relevance and adtech experience into NetRanks’ AI search stack.
Tunay Gur
Technical Advisor
Ex-Google full-stack lead and gold-medal Olympiad coder. Made performance improvements for the Android operating system at Google, architected employee management platforms at Securitas, and co-founded Pendulum with Reha. Passionate about turning cloud complexity into lightning-fast user experiences.
Tunay Gur
Technical Advisor
Ex-Google full-stack lead and gold-medal Olympiad coder. Made performance improvements for the Android operating system at Google, architected employee management platforms at Securitas, and co-founded Pendulum with Reha. Passionate about turning cloud complexity into lightning-fast user experiences.
Tunay Gur
Technical Advisor
Ex-Google full-stack lead and gold-medal Olympiad coder. Made performance improvements for the Android operating system at Google, architected employee management platforms at Securitas, and co-founded Pendulum with Reha. Passionate about turning cloud complexity into lightning-fast user experiences.
To be Revealed
Machine Learning Lead
Decades of experience turning ideas into algorithms and experiments, each bringing 6-7 digit revenue upticks. Background in theoretical mathematics and economics. Skills and profiency in extremely high-load distributed systems. Full Backend mastery along with ML Engineering / Ops and Data Science at scale.
To be Revealed
Machine Learning Lead
Decades of experience turning ideas into algorithms and experiments, each bringing 6-7 digit revenue upticks. Background in theoretical mathematics and economics. Skills and profiency in extremely high-load distributed systems. Full Backend mastery along with ML Engineering / Ops and Data Science at scale.
To be Revealed
Machine Learning Lead
Decades of experience turning ideas into algorithms and experiments, each bringing 6-7 digit revenue upticks. Background in theoretical mathematics and economics. Skills and profiency in extremely high-load distributed systems. Full Backend mastery along with ML Engineering / Ops and Data Science at scale.
To be Revealed
Distributed Systems Lead
Senior distributed systems engineer with more than 15 years building high-throughput, high-availability backends for one of the world's biggest marketplace players. Has spent over a decade on the seller advertising platform that lets professional merchants run large-scale, pay-per-click campaigns across multiple marketplaces, and now applies that experience to NetRanks’ core engine.
To be Revealed
Distributed Systems Lead
Senior distributed systems engineer with more than 15 years building high-throughput, high-availability backends for one of the world's biggest marketplace players. Has spent over a decade on the seller advertising platform that lets professional merchants run large-scale, pay-per-click campaigns across multiple marketplaces, and now applies that experience to NetRanks’ core engine.
To be Revealed
Distributed Systems Lead
Senior distributed systems engineer with more than 15 years building high-throughput, high-availability backends for one of the world's biggest marketplace players. Has spent over a decade on the seller advertising platform that lets professional merchants run large-scale, pay-per-click campaigns across multiple marketplaces, and now applies that experience to NetRanks’ core engine.
To be Revealed
Data Scientist
Multi-disciplinary data scientist with an MSc in industrial engineering and mathematical modelling, delivering pricing, risk and product analytics across banking, insurance, real estate and marketplaces at Cover Genius, Optimizely, REA Group, Macquarie and EY. Brings a repeatable, experiment-first approach, turning complex behavioral data into clear metrics for how brands show up in AI search.
To be Revealed
Data Scientist
Multi-disciplinary data scientist with an MSc in industrial engineering and mathematical modelling, delivering pricing, risk and product analytics across banking, insurance, real estate and marketplaces at Cover Genius, Optimizely, REA Group, Macquarie and EY. Brings a repeatable, experiment-first approach, turning complex behavioral data into clear metrics for how brands show up in AI search.
To be Revealed
Data Scientist
Multi-disciplinary data scientist with an MSc in industrial engineering and mathematical modelling, delivering pricing, risk and product analytics across banking, insurance, real estate and marketplaces at Cover Genius, Optimizely, REA Group, Macquarie and EY. Brings a repeatable, experiment-first approach, turning complex behavioral data into clear metrics for how brands show up in AI search.
To be Revealed
Backend Engineer - Search
Backend engineer with a psychobiology background, focused on turning manual processes into automated, reliable systems. Combines founder experience at an early-stage tech company with backend roles in larger corporate environments, using that mix of startup pace and corporate-scale rigor to strengthen NetRanks’ core services and internal tooling.
To be Revealed
Backend Engineer - Search
Backend engineer with a psychobiology background, focused on turning manual processes into automated, reliable systems. Combines founder experience at an early-stage tech company with backend roles in larger corporate environments, using that mix of startup pace and corporate-scale rigor to strengthen NetRanks’ core services and internal tooling.
To be Revealed
Backend Engineer - Search
Backend engineer with a psychobiology background, focused on turning manual processes into automated, reliable systems. Combines founder experience at an early-stage tech company with backend roles in larger corporate environments, using that mix of startup pace and corporate-scale rigor to strengthen NetRanks’ core services and internal tooling.
To be Revealed
Senior Backend Engineer - Search
Seasoned software engineer with 14 years building and scaling data-driven platforms across finance, healthcare and search. Helped design and run the pay-per-click ads and search optimization stack behind one of the world's biggest classifieds platforms in Benelux, Germany and Canada, using experiments and content strategies that increased profit by about €1.5M, experience he now channels into NetRanks’ search engine.
To be Revealed
Senior Backend Engineer - Search
Seasoned software engineer with 14 years building and scaling data-driven platforms across finance, healthcare and search. Helped design and run the pay-per-click ads and search optimization stack behind one of the world's biggest classifieds platforms in Benelux, Germany and Canada, using experiments and content strategies that increased profit by about €1.5M, experience he now channels into NetRanks’ search engine.
To be Revealed
Senior Backend Engineer - Search
Seasoned software engineer with 14 years building and scaling data-driven platforms across finance, healthcare and search. Helped design and run the pay-per-click ads and search optimization stack behind one of the world's biggest classifieds platforms in Benelux, Germany and Canada, using experiments and content strategies that increased profit by about €1.5M, experience he now channels into NetRanks’ search engine.
To be Revealed
AI Product & Engineering Manager
Senior engineering leader with a track record of taking AI-powered products from zero to one and then scaling them across platforms. Has led teams building an AI-native document editor, desktop apps for Mac and Windows, a keyboard used by over 1 million people daily, and an ML-powered MarTech stack for advertising and lifecycle campaigns. Now bringing this AI-native product and growth experience into NetRanks.
To be Revealed
AI Product & Engineering Manager
Senior engineering leader with a track record of taking AI-powered products from zero to one and then scaling them across platforms. Has led teams building an AI-native document editor, desktop apps for Mac and Windows, a keyboard used by over 1 million people daily, and an ML-powered MarTech stack for advertising and lifecycle campaigns. Now bringing this AI-native product and growth experience into NetRanks.
To be Revealed
AI Product & Engineering Manager
Senior engineering leader with a track record of taking AI-powered products from zero to one and then scaling them across platforms. Has led teams building an AI-native document editor, desktop apps for Mac and Windows, a keyboard used by over 1 million people daily, and an ML-powered MarTech stack for advertising and lifecycle campaigns. Now bringing this AI-native product and growth experience into NetRanks.
